Make a Powerful First Impression, Complete Brand Identity Package
Establish credibility, attract customers, and grow your business with a professional brand identity. Our Brand Identity Package is designed to give your startup the professional edge it needs to thrive. For just R3990, we provide a comprehensive suite of branding services, including logo design, stationery, company profile creation, and optional website development.
Here's how we help you succeed
- Distinctive Logo: We’ll create two unique logo concepts, giving you the power to choose the perfect visual representation of your brand. With three rounds of revisions, we ensure your logo is exactly what you envision.
- Compelling Company Profile: A well-crafted company profile tells your story, highlights your expertise, and builds trust with potential clients.
- Professional Stationery: Branded stationery reinforces your identity and creates a consistent experience for your customers.
- Effective Online Presence (Optional): Our optional website design and hosting services provide a seamless online experience for your audience.
Package Includes
- 2 Logo Concepts & 3 Revisions
- Company Profile Design
- Corporate Stationery Design
- (Optional) 1-4 Page Custom Website Design
- (Optional) 12 Months Email & Web Hosting
Get This Package Now
Everything you need to stand out from the crowd, from logo to website.
Other branding packages we offer
We’re a logo design company in South Africa for startups, committed to offering budget-friendly logo design packages. Take a look at our other branding design packages we offer.
A full branding package with everything a startup needs to standout. Launch your startup with confidence. Get a professional logo design, custom stationery, a company profile design and an optional 1-4 page website, everything you need to market your business.
Stationery Package only R1990
Get the branding basics right the first time with Stationery Package. Make a great first impression with a custom logo and professional stationery. Stationery Package ensures your branding is consistent and impactful, whether you’re sending an email or exchanging business cards.
Essential Elements of a Brand Identity Package to Elevate Your Branding
Building brand awareness is a top priority for any startup. A strong brand identity plays a critical role in achieving this, encompassing various elements that define how your business is perceived.
For many startups, opting for a simplified brand identity package without an extensive brand strategy can be a cost-effective solution, especially if funding is tight. But even a basic package can make a big impact when done right.
Today, I’ll guide you through the essential elements of a brand identity package, including a logo, stationery design, and logo usage guidelines. Let’s dive in.
What Is Brand Identity?
Brand identity is the collection of visual, verbal, and emotional elements that define how a brand presents itself to the world. It’s more than just a logo, it’s the personality of your business, expressed through design, messaging, and customer experience. A well-crafted brand identity ensures that your audience recognises and connects with your brand across all platforms.
From colours and typography to tone of voice and imagery, every element of your brand identity works together to create a cohesive and memorable impression. It’s the blueprint that helps your business communicate its values and stand out in a competitive market.
For startups, establishing a strong brand identity early on can set the foundation for long-term growth and customer loyalty.
Brand Identity vs. Visual Identity: What’s the Difference?
Although often used interchangeably, brand identity and visual identity are not the same.
Brand identity encompasses everything that defines your brand—from your mission, values, and messaging to the way you interact with customers. It’s the complete experience your audience has with your brand.
Visual identity, on the other hand, is a subset of brand identity. It focuses specifically on the visual elements, such as your logo, colour palette, typography, and graphic design. These elements are the most recognisable parts of your brand identity but do not encompass its entirety.
Think of visual identity as the face of your brand and brand identity as the personality behind it. Both work hand in hand to build trust and recognition among your audience.
Essential Elements of a Brand Identity Package
A basic brand identity package provides the foundational tools every business needs to establish its presence. These include:
Logo
Your logo is the cornerstone of your visual identity. It’s the symbol or wordmark that represents your brand and creates a lasting impression. A strong logo should be simple, versatile, and memorable, ensuring it works across various platforms and sizes.
Stationery
Stationery items such as business cards, letterheads, and envelopes help establish professionalism and consistency. They serve as tangible reminders of your brand and create a cohesive look in your communications.
Logo Usage Guidelines
These guidelines ensure that your logo is used consistently and correctly across all media. They typically include details on spacing, colour variations, and prohibited uses, helping maintain the integrity of your visual identity.
What’s Included in a Full Brand Identity Package?
While the essential elements form the foundation, a full brand identity package offers a comprehensive solution that goes beyond visuals to include:
- Brand Strategy – Defines your mission, vision, target audience, and positioning to guide all branding efforts.
- Brand Style Guide – A detailed document outlining logo usage, colour palette, typography, and imagery guidelines.
- Iconography – Custom icons that align with your brand’s aesthetic and enhance digital and print materials.
- Illustrations – Unique illustrations that add personality and reinforce your brand’s storytelling.
- Web Development – A professionally designed website that reflects your brand identity and delivers a seamless user experience.
- Copywriting – Clear, compelling messaging that communicates your brand’s value and tone of voice.
- Photography and Videography – High-quality visuals that capture the essence of your brand and create an emotional connection with your audience.
Investing in a full package ensures consistency across all touchpoints and creates a deeper connection with your audience.
How Much Does a Brand Identity Package Cost in South Africa?
The cost of a brand identity package in South Africa can vary widely depending on the scope and quality of the services provided. For a basic package with essentials like a logo and stationery, you can expect to pay anywhere from R5,000 to R15,000.
A full brand identity package, including elements like brand strategy, web development, and photography, can range from R50,000 to over R150,000, depending on the agency or designer. Startups with limited budgets might opt for smaller packages initially and scale up as their business grows.
When Should You Consider a Full Brand Identity Package?
A full brand identity package is ideal when your business is ready to make a significant impact in the market. You should consider it if:
- You’re launching a new business and want to create a memorable and cohesive brand from the start.
- Your existing brand no longer aligns with your values, audience, or growth goals.
- You’re entering a competitive market and need a strong, differentiated presence.
- You’ve secured funding and have the resources to invest in comprehensive branding.
If your business goals include building trust, expanding reach, and standing out in a crowded market, a full package can provide the tools you need to succeed.
Building a Brand That Resonates
A strong brand identity is more than just aesthetics, it’s a strategic tool that helps you connect with your audience, communicate your values, and establish trust. Whether you’re starting with a basic package or investing in a full suite of branding services, the key is to create an identity that resonates with your audience and aligns with your business goals.
By understanding the essential and advanced elements of a brand identity package, you can make informed decisions that set your business up for long-term success. Ready to elevate your branding? Start with the essentials and scale as you grow.